BASF launched a digital sales platform to drive customer engagement and sales efficiency for a single product family

November 10, 2020 | Case Study

Through a partnership with Agilis Chemicals, a digital sales platform (DSP) provider, BASF recently launched a DSP for its OPPANOL polyisobutene product family. Through the new platform, BASF's U.S. customers can select specific product grades recommended based on their targeted applications, place and track orders, and make payments. Moreover, this DSP allows customers to directly interact with the BASF team for specific requests, such as asking for product samples and getting technical support. According to BASF, the DSP will serve customers from six major segments, including food, automotive, construction, electronics, sports and leisure, and lubricants.