Using changing health paradigms to triangulate opportunities: Pear Therapeutics

November 09, 2020 | Case Study

Pear Therapeutics is a digital therapeutics company that has initially focused on opioid addiction. Part of its solution, which is offered under the guidance of a physician, involves geolocation tracking. The tracking feature allows patients to identify locations where they might be likely to engage with drugs. When a patient's phone indicates that they are near that location, they receive a push notification suggesting an alternate route. This "in the moment" provision of healthcare leverages the shifts in two paradigms previously described by Lux, the healthcare spectrum and the "where of care." By gently guiding patients toward healthier behaviors based on both where the patient is geographically located (for example, on a walk) and where they are in their recovery (at-risk), the digital therapeutic is able to deliver improved outcomes over traditional methods.