Will the resurrected HolyGrail improve plastic recycling?

October 19, 2020 | Case Study

The packaging industry offers numerous opportunities to drive digital transformation – not only is the packaging itself becoming more digital, but digital tools in the production process and the entire value chain are also developing rapidly. One of the transformations being developed is improving the end-of-life sorting of waste. AIM, the European Brands Association, is facilitating a digital watermark initiative called HolyGrail 2.0. This is the next iteration of the initial HolyGrail project under the Ellen MacArthur Foundation (2016 to 2019). HolyGrail 2.0 is a pilot project with the objective of proving the viability of digital watermarking technologies for accurate sorting and consequently higher-quality recycling, as well as the business case on a large scale. Henkel will be one of the first companies to pioneer and pilot test the technology.