Continental moves toward services to complement its hardware business

July 24, 2019 | Case Study

Continental has served as a long-time Tier 1 supplier in the automotive industry. It's traditionally known for selling tires, powertrain components, brake systems, and more. The commoditization of vehicle components is leading to a shrinkage of the number of specialized components Tier 1s need to make. As the automotive supply chain reacts to trends like these, along with shared mobility, connectivity, and autonomous vehicles, Tier 1s like Continental are starting to explore service-based revenue models in addition to their hardware sales.