Garmin differentiates smartwatch product by targeting high-performance pilots

August 31, 2018 | Case Study

In a competitive market like smartwatches, where one brand, namely Apple, takes a large market share and is generally seen as the "gold standard" over the rest of the players, developers need to differentiate themselves in order to maintain their competitive edge and continue to grow their brand. While Samsung has established itself as the premier brand in the Android community and Fitbit has its roots in fitness tracking, Garmin has chosen to target high-performance activities like triathlons, diving, hiking, boating, sailing, and even flying. All of these activities have a need for hefty data analysis of the athlete in order to maintain safety or improve performance, which aligns well with the value propositions of a smartwatch.